Cloud Solutions Expert - 2021 Half-Year Review

A look back at a standout project from the first half of 2021 offers useful lessons in how thoughtful design and animation can shape the way people experience a website.

A website built around colour and clarity

The project in question was a new site for Cloud Solutions Expert, a business whose services include Microsoft Office and Azure. From the moment the page loads, the design makes an impression: the colour palette was chosen to echo the services on offer and to sit alongside the brand’s logo and the logos of the software systems it works with. The result is a sleek, cohesive look that ties the whole site together.

The written content was rebuilt from the ground up to be more appealing and easier to read, while making sure the company’s message came across clearly to customers and visitors alike.

A custom menu was also developed, using a range of animations to keep users engaged on both desktop and mobile. Unique buttons carry a stylish animation when hovered over, and animated tabs display different information in each section, giving visitors a straightforward way to find their way around.

Why animation deserves proper attention

Animations should never be treated as an afterthought. They are what bring a website to life, and when they are done well they can turn browsing into a genuinely enjoyable experience. User experience sits at the heart of how websites are designed, particularly when the goal is to drive conversions or encourage people to get in touch.

Animation is especially valuable on sites with plenty of interactive elements. A button can be animated on hover to signal that it is clickable, or the field a user is typing into can be highlighted to draw the eye.

The most noticeable changes

Among the many updates to the Cloud Solutions Expert site, the most visible addition was the set of unique buttons with their stylish animations, which lift both the user experience and the level of interaction. Changes like these help a company strengthen its online presence and build on its brand identity, keeping customers engaged and, in turn, supporting more traffic and better conversion rates.

Developers with a strong background in user-focused design tend to offer the same advice: avoid adding animations that serve no purpose. If an effect is there simply because someone wanted it, it will more often than not work against the experience of using the site.