The archive
Digital
Stories and guides from the digital collection.
18 Jul 2021
10 Reasons To Use WooCommerce For Your Online Store
WooCommerce has become one of the most widely used eCommerce platforms in the world, and its popularity shows little sign of fading. For anyone weighing up how to build an online store, here are ten practical reasons why
9 Jul 2021
1st Parcel Direct - 2021 Half-Year Review
A courier firm's new website, reviewed at the halfway point of 2021
14 Jul 2021
5 SEO Tips To Benefit Any Business
Any business, regardless of size or sector, should recognise the value of a strong presence in search engines. Whether someone is looking up details of a new film, shopping for a phone or checking the latest contract new
12 Mar 2025
Benefits Of Managed Hosting Services For Digital Agencies
Digital agencies juggle a lot: social media strategy, web development, marketing campaigns, and the constant pressure to keep creative skills sharp. Few teams can cover all of it in-house, which is why many bring in outs
13 Jul 2021
Benefits Of Social Media For Your Business
Social media offers businesses a wide range of marketing opportunities, giving brands the potential to reach audiences on a scale that traditional methods simply cannot match. With platforms such as Facebook, Instagram a
3 Oct 2024
Best WordPress Plugins To Speed Up Your Website
Website speed matters. It shapes how visitors experience your site, how long they stay, and how well you rank in search results. A sluggish WordPress site drives people away, costing you sales and engagement. The good ne
31 May 2022
Blue Whale Media At The Haydock Races 2022
A day at the races is a reliable way to lift a team's spirits, and Haydock Park provided the setting for one such outing. The weather was overcast for much of the day, but that did little to dampen the mood, and the cham
29 Jul 2021
Blue Whale Media Celebrates The Fellowship Of Their Managing Director.
A digital design agency based in Birchwood has announced that its managing director has been awarded a fellowship by the Chartered Institute of Marketing.
13 Oct 2022
Blue Whale Media On Ice!
A team outing to an ice rink produced plenty of falls, a few surprises and at least one display of genuine skill.
1 May 2024
Blue Whale Media Wins The Muse Awards 2024 Silver Award For Corporate Branding - Wonki Collective
A branding project for a UK food waste initiative has earned a Silver Award for Corporate Branding at the 2024 Muse Awards.
15 May 2023
Blue Whale Team's Annual Curry Night At The Raj
A digital agency's team recently swapped spreadsheets for samosas when they held their annual curry night at the Raj, an Indian restaurant in the heart of Culcheth.
11 Jul 2021
Cloud Solutions Expert - 2021 Half-Year Review
A look back at a standout project from the first half of 2021 offers useful lessons in how thoughtful design and animation can shape the way people experience a website.
3 Jun 2024
Crafting Stunning Websites In London: The Art Of Web Design
In a city as crowded and competitive as London, a website is often the first point of contact between a business and its potential customers. That makes it a powerful tool for making a lasting impression. A professionall
8 Jul 2021
Dacha - 2021 Half-Year Review
Redesigning a website is a careful balancing act. A designer has to work out what a brand is really asking for and how that should translate into an online presence, then build something that serves both the business and
19 Jan 2022
Fresh New Year Marketing Content Ideas
The start of a new year brings a natural reset for social media marketing. Audiences are actively looking for inspiration, self-improvement and fresh starts, which makes January an ideal moment to rethink your content st
16 Jul 2021
Friends Of Meadowside - 2021 Half-Year Review
Friends of Meadowside is a Warrington-based charity that supports people struggling to cope without basic essentials. Its community centre has become a local hub for cultural activity and learning.
13 Jul 2021
HLD Management - 2021 Half-Year Review
When a management agency needs a website that works as hard as its roster, the details matter. A recent project for a talent management company began with a set of pre-existing designs; what was needed was a development
16 Apr 2026
How Educational Content Drives High-Intent Conversions
Buyers move through a quiet sequence before they commit. Curiosity gives way to comparison, and comparison eventually gives way to readiness. By the time someone reaches that final stage, showy branding and vague promise
3 Oct 2024
How To Boost Your WooCommerce Sales
Conversion rate optimisation (CRO) is about getting more revenue from the visitors you already have. For WooCommerce stores, that means paying close attention to the details of how customers browse, evaluate and buy. The
14 May 2025
How To Create Data-Driven Design
Big data is now a routine part of everyday life, so it is little surprise that developers lean on it when building modern applications. Data-driven applications are attracting particular attention. Many in the industry s
7 Jul 2021
How Your Business Can Thrive Online With SEO
Achieving visibility on search engines matters for any business with a website. Your pages should be easy to find for people who are actively looking for what you sell, and while paid search can put you at the top straig
12 Jul 2021
Just Clean - 2021 Half-Year Review
Search engine optimisation is central to what any web design project should deliver, because a website has to satisfy many requirements at once. A site can look immaculate and still fail commercially if nobody can find i
5 Jun 2024
London Website Creation
For businesses across the capital, a website is often the first point of contact with a potential customer. It works as a digital shopfront and a marketing tool at the same time, shaping impressions before a conversation
23 Jan 2026
Momentum Through Creativity: Mutatio Recognised By Prolific North
The North of England's creative sector has another reason to take notice this awards season. Mutatio has been shortlisted for Creative Agency of the Year at the Prolific North Awards 2025, placing the studio alongside so
9 Jan 2026
Mutatio Receives Bronze Website Design Award From The World Brand Design Society
Mutatio's website has been awarded Bronze by the World Brand Design Society (WBDS), an international honour recognising creativity, strategic thinking and digital execution. The recognition places the agency among leadin
25 Nov 2025
Op 7 BigCommerce SEO Agencies In The UK (2025 Edition)
BigCommerce gives growing retailers a robust platform to build on, but a well-made storefront alone will not deliver sustained visibility. Search optimisation is what drives organic traffic and, ultimately, revenue. Beca
23 Jan 2026
Recognition On A Global Stage: Mutatio Wins A Web Excellence Award
The Web Excellence Awards exist to recognise standout work across the digital landscape. Entries come from agencies, developers, start-ups and large organisations, and each year a selective judging process assesses submi
4 Jun 2024
Revamp Your Online Presence With Expert Web Design In Liverpool
A professional website is often the first point of contact between a business and its potential customers. It shapes initial impressions, builds trust and can serve as a powerful marketing tool for attracting new busines
5 Jun 2024
Revamp Your Online Presence With Expert Web Design Liverpool
A professional website is no longer optional for businesses in Liverpool. It serves as both a digital shopfront and a marketing engine, helping companies reach wider audiences and turn casual visitors into customers. Goo
19 May 2022
Rock Climbing At North West Face Climbing Centre
A team from a Warrington-based digital agency swapped spreadsheets for climbing holds during a team-building outing on 7 April.
17 Jul 2021
SlimCare - 2021 Half-Year Review
Social media has become one of the most effective ways for brands to reach potential customers. In the UK alone, Facebook was reported to have 54.8 million users in 2021 — a vast audience for any business hoping to raise
12 Sept 2022
Step By Step Designing A Website
First aid training is often seen as a box-ticking exercise, but for a business that spends its time in unpredictable environments, it can be far more significant. Two members of staff have recently completed a first aid
17 May 2023
The Blue Whale Media Ltd Team Raise Money For Dementia UK
A team of colleagues came together to organise a fundraising event in support of Dementia UK, the charity dedicated to helping families affected by dementia.
21 Aug 2024
The Importance Of Responsive Web Design In 2024
As we move through 2024, one point is beyond dispute: responsive web design has shifted from a nice-to-have to a fundamental requirement for any business with an online presence. Mobile devices now generate more than hal
26 Jun 2025
The Most Efficient Way To Control Your Advertising Budget With Google Ads
Google Ads can be a powerful engine for lead generation, sales and brand visibility, but only when the budget is managed with discipline. Without proper oversight, campaigns can burn through money with very little to sho
26 Nov 2021
The Ultimate Black Friday Business Guide
Black Friday has grown from a single day of American retail promotions into a global shopping event, and it now carries real weight for software and digital businesses as well as physical retailers. The date first took h
3 Oct 2024
Tips To Solve Most Common WordPress Vulnerabilities 2024
WordPress powers a substantial share of the web, which makes it a perennial target for attackers. The WPScan 2024 Website Threat Report sets out where those attacks tend to concentrate, and the picture is consistent: the
20 Aug 2025
Top SEO Outsourcing Companies In 2025
The search engine optimisation industry has shifted considerably in 2025. Artificial intelligence now underpins the major search algorithms, E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) governs how
7 Jul 2021
Trafalgar Foods - 2021 Half-Year Review
Trafalgar Foods supplies quality food and drink products, working with both suppliers and customers as a professional trade partner. In 2021 the company commissioned a new website, built to work as a hybrid of a brochure
4 Nov 2025
Turning Insights Into Action: Making SEO Work For Your Brand
A strong online presence is no longer optional for brands that want to grow. Search engine optimisation sits at the centre of any serious marketing strategy, but visibility alone is not the goal. The real work lies in tu
26 Aug 2024
Web Design Chester
Chester occupies an unusual position among British cities. Its Roman walls, medieval rows and cathedral draw visitors from around the world, yet it also supports a working local economy of independent shops, restaurants,
27 Aug 2024
Web Design In Birmingham
Birmingham is the UK's second-largest city, and its business landscape reflects that scale. You will find everything from early-stage startups to long-established corporations competing for attention online. With so many
27 Aug 2024
Web Design In Brighton
Brighton draws millions of visitors each year, and its economy blends tourism, culture and a thriving creative sector. For businesses of every size — from independent shops and restaurants to technology firms — a well-bu
27 Aug 2024
Web Design In Leeds
Leeds has long been one of the North of England's busiest commercial centres, with finance, retail and digital businesses all contributing to its economy. For anyone running a company in the city, a practical question te
26 Aug 2024
Web Design Liverpool
Liverpool's business landscape is shaped as much by its cultural character as by its commercial energy. From tourism and retail to professional services, organisations across the city compete for the same online attentio
26 Aug 2024
Web Design Manchester
Manchester's business landscape spans everything from fledgling tech startups to long-established enterprises, and it is one of the UK's most competitive digital markets. In such a crowded field, a well-designed website
14 Jul 2021
What Is SEO Copywriting?
SEO copywriting is the practice of combining established search engine optimisation techniques with persuasive writing. The aim is twofold: to draw visitors in through organic search results and to encourage them to take
21 Aug 2024
What Is User Experience (UX) Design?
A website can look polished and still fail its visitors. What separates a site that simply exists from one that performs is user experience (UX): the practice of designing around what people actually need to do, rather t
5 Jul 2021
Why Are Press Releases More Crucial Than Ever?
Social media has become an indispensable tool for businesses of every size, but it is not the only driver of a strong reputation. The press release remains one of the most reliable instruments in public relations, partic